Effective Date: August 12, 2025

Best Trails & Travel Corporation (“Best Trails & Travel,” “we,” “our,” or “us”) respects your privacy and is committed to safeguarding the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you interact with our website, request quotes, use our AI chatbot, or make payments for our services.

By using our website, submitting information, or purchasing our services, you acknowledge and consent to the terms of this Privacy Policy. If you do not agree, please do not use our services.

1. Information We Collect

A. Information You Provide Directly

When you request a quote, book a service, or contact us, we may collect:

• Name
• Email address
• Phone number
• Pickup and drop-off locations
• Event details and travel dates
• Passenger counts
• Special requests or service preferences

B. Payment Information

If you make a payment online, your payment is processed through a secure third-party payment processor (e.g., PayPal Merchant Services).

We do not store full credit card numbers or banking account details.

C. Automated Information

When you visit our website or use our AI chatbot, we may collect:

• IP address
• Browser type and device information
• Pages visited and time spent
• Referral source (e.g., search engines)
• Cookie and tracking data (see Section 5)

2. How We Use Your Information

We use personal information for the following purposes:

• Providing quotes and booking services
• Processing payments and confirming reservations
• Communicating about your inquiry or booking
• Improving our website and customer experience
• Conducting analytics to enhance site performance and SEO
• Complying with legal and regulatory requirements

3. AI Chatbot Data

Our AI-powered chatbot may collect the same information you provide via forms. Data is stored in accordance with this Privacy Policy and is used solely to:

• Provide customer service
• Process requests
• Improve our services

4. Sharing of Information

We do not sell or rent personal information. We may share your information only in these circumstances:

• Service Providers: With trusted vendors (payment processors, IT service providers, marketing partners) bound by contractual confidentiality obligations.
• Legal Compliance: As required by law, court order, subpoena, or government agency request.
• Business Transfers: If we undergo a merger, acquisition, or sale of assets.

5. Cookies & Tracking

We use cookies, analytics tools, and tracking pixels to improve website functionality and measure marketing effectiveness. You may adjust browser settings to refuse cookies; however, some site features may not function properly.

6. Data Security

In compliance with the New York SHIELD Act and applicable federal law, we implement reasonable administrative, technical, and physical safeguards to protect personal information, including:

• Encryption of data in transit via HTTPS
• Restricted access to personal data on a need-to-know basis
• Secure data storage with periodic vulnerability testing

While no system is 100% secure, we take commercially reasonable measures to protect against unauthorized access, disclosure, or loss.

6A. Data Breach Notification (New York SHIELD Act Compliance)

If we experience a security breach involving the personal information of New York residents, we will:

• Conduct an immediate investigation to determine the scope and type of information involved.
• Notify affected individuals without unreasonable delay and, where required, notify the New York State Attorney General, the New York Department of State, and the Division of State Police.
• If more than 500 New York residents are affected, also notify consumer reporting agencies.
• Include in notices: a general description of the incident, the type of information involved, steps taken to prevent further unauthorized access, and contact details for questions.

We may delay notification if a law enforcement agency determines that notice would impede a criminal investigation, in which case notification will occur after clearance from the agency.

7. Your Rights

Depending on applicable law, you may have the right to:

• Access, review, and obtain a copy of your personal information
• Request correction or deletion of your personal information (subject to legal retention requirements)
• Opt out of certain marketing or data processing activities
• Withdraw consent for data use (where applicable)

To exercise these rights, contact us at reservations@bttny.net. We will verify your request before taking action.

8. Email & Marketing Communications

We comply with the CAN-SPAM Act. You may opt out of marketing emails at any time by following the unsubscribe instructions in each email or contacting us directly.

9. Third-Party Links

Our website may link to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies before providing personal information.

10. Changes to This Policy

We may revise this Privacy Policy from time to time. Updated versions will be posted with a new Effective Date. Continued use of our services after changes means you accept the updated terms.

11. Contact Us

Best Trails & Travel Corporation

Brooklyn, NY, USA

Email: reservations@bttny.net

Phone: (212) 206-6974

Legal Compliance Notice: This Privacy Policy is intended to comply with applicable New York State and U.S. federal privacy laws, including the New York SHIELD Act, Federal Trade Commission Act, CAN-SPAM Act, Gramm–Leach–Bliley Act (where applicable), and related regulations. It does not create contractual rights beyond those required by law.